How does Wiztrust integrate with media monitoring providers?

Wiztrust integrates with major media and social media monitoring providers including Cision, Talkwalker, Notified, and Marketscreener. It can automatically retrieve your existing monitoring feeds or include monitoring directly within its subscription. This centralizes traditional, digital, and social media coverage in one platform.

Can Wiztrust Data produce executive-ready dashboards and reports?

Yes. Wiztrust Data produces customizable, visual dashboards in real time. These dashboards can be tailored by campaign, business unit, country, or thematic focus. Results feed directly into CRM and BI tools, positioning PR reporting alongside other key corporate functions like marketing and sales.

What types of companies use Wiztrust Data for PR measurement?

Wiztrust Data is used by listed companies, financial services firms, asset management companies, and large industrial groups. Clients include Amundi Asset Management, Schneider Electric, Crédit Agricole, BPCE Group, and Paris 2024. The platform is particularly suited for organizations that need to demonstrate PR impact to executive committees and boards.

What is the Insights Media Performance Index?

The Insights Media Performance Index is Wiztrust's proprietary metric for analyzing PR performance and showcasing its contribution to corporate strategy. It combines multiple data points — coverage volume, quality, sentiment, reach, and engagement — into a single performance indicator that helps communication teams explore data, understand current impact, decide where to invest, and plan for future results.

Measure

Wiztrust: Measure the Impact of Your Communication Initiatives

Q: What is Wiztrust Data and how does it measure PR performance?

Wiztrust Data is a PR measurement and media analytics module within the Wiztrust platform. It centralizes media monitoring feeds from providers like Cision and Talkwalker, qualifies press clippings with human expertise (sentiment, source type, speaker presence, competitor benchmark), and produces customizable dashboards that demonstrate the impact of communication campaigns to executive leadership.

Q: What KPIs can I track with Wiztrust Data?

Wiztrust Data tracks key PR metrics including media coverage volume, sentiment analysis, share of voice, source reach and type, speaker presence and frequency, competitor benchmarking, social media engagement, press review consultation statistics, and the proprietary Insights Media Performance Index.

Discover how Wiztrust Data streamlines reporting, centralizes offline and online press coverage, and transforms your press reviews. Turn your PR data into clear evidence of communication impact, and the business case for continued investment.

Alain Berry

Alain Berry. CCO. Amundi AM

Wiztrust enables Amundi to process a sharp increase in the volume of press and digital coverage. We can measure the results of our actions and extract valuable data from them, which is then displayed in the reporting for the executive committee

Media Monitoring, Social Listening & Press Review Analytics

Wiztrust Data seamlessly integrates with leading media and social media monitoring providers, including Talkwalker and Cision enabling automatic feed retrieval or manual inclusion via your existing subscriptions.

Centralize all your monitoring feeds within the platform, eliminating format barriers across traditional, digital, and social media for unified analysis.
Customize your press and social media reviews effortlessly in your preferred format.
Gain valuable consultation statistics and engagement metrics to optimize content and measure stakeholder engagement, enhancing your communication strategy.

Want to go deeper on what media monitoring involves and how to structure it strategically? Read our full guide: Media Monitoring: Definition and Challenges for Businesses.

Automated PR Analytics with Expert Insight

With Wiztrust Data, you turn your PR and communication activities into structured, actionable insights.

Track interactions between your initiatives, content and audiences in one unified platform. Wiztrust Data saves the entire history of your relationships and automatically generates your activity reports, so you never lose visibility into your performance.
Gain a deeper understanding with automated sentiment analysis and brand perception tracking across all monitored media, including trend alerts and benchmark comparisons against your competitors. Your data is enriched continuously, whatever the volume, language or reporting cadence.
Leverage our analysts’ expertise to qualify each clipping: media type, source authority, topic framing, spokesperson presence, sentiment, and competitive benchmarking.

Unlock the Full Value of Your PR Measurement & ROI Attribution

Produce customized, visually engaging dashboards that highlight key results and enable real-time sharing with stakeholders at every level, from team leaders to the executive committee. Your executive reporting and dashboard analytics are always up to date, always decision-ready.
Feed your PR measurement and analytics directly into your CRM and BI tools, ensuring communication insights sit alongside marketing and sales data in every strategic decision.
Use our proprietary Insights Media Performance Index to quantify PR performance and demonstrate its direct contribution to corporate strategy.
Proactively explore your data to understand current impact, justify investment decisions, and plan future communication initiatives with confidence.

Looking for a concrete methodology to calculate and present PR ROI? Our guide covers the key metrics, from media reach and sentiment to web traffic attribution and lead generation, with a ready-to-use dashboard framework. Read the guide.

Wiztrust PR analytics : Structured Reporting for Listed and Regulated Environments

Wiztrust PR analytics offers versatile media monitoring and coverage tracking across your most critical communication themes, including:

Comprehensive coverage of major events like acquisitions, crisis management, or new product launches.
Detailed reports segmented by business unit or corporate function, such as employer brand coverage.
Granular reporting tailored by country for localized insights. This adaptability enables global teams to report locally while managing centrally.
Share of voice analysis and competitive benchmarking, tracking your brand’s relative media presence against defined competitors over time.

What Sets Wiztrust Data Apart?

Unmatched Data Quality:

Every clipping qualified by Wiztrust’s team of expert analysts. Media type, source authority, topic framing, spokesperson presence, sentiment, and competitive benchmarking.

From Press Coverage to Executive Reporting:

Transform your press data into executive-ready dashboards, ROI attribution, and strategic proof, with the Insights Media Performance Index built in.

Centralized Intelligence, Streamlined Reporting

One platform where every monitoring feed is centralized, format barriers are eliminated, and reporting is automated. No more assembling data from disconnected sources.

How did Amundi unify press relations and performance reporting across 37 countries from a single platform?

With Wiztrust, Amundi’s communications team now operates across 37 countries and 10 languages, with real-time reporting, automated press review delivery, and full visibility into PR performance at both local and global level.

Learn more

Speak to a Wiztrust Data Expert

Frequently Asked Questions

Below are the questions communication professionals most frequently ask us about PR performance analytics, PR impact reporting and quarterly PR dashboards.

What is Wiztrust Data and how does it measure PR performance?

Wiztrust Data is Wiztrust’s pr measurement and media analytics platform. It helps communication teams demonstrate impact by centralizing media coverage data, qualifying it by themes, speakers, size and tone, and turning it into dashboards and press-review outputs that connect PR actions to measurable results.

How do communication teams track media coverage for their executive committee?

Communication teams use Wiztrust Data to track media coverage and transform raw monitoring data into structured, executive-ready outputs. The platform produces customizable dashboards and formatted press reviews, including pressbooks, media summaries, so PR and communication leads can report performance to their executive committee with clarity and consistency.

Is Wiztrust Data suited for large enterprise communication teams?

Yes. Wiztrust Data is built as PR measurement software for large enterprises, with the scalability, reporting depth, and governance features required by complex communication structures, including multi-brand environments, regulated sectors, and teams reporting to executive leadership.

What KPIs can I track with Wiztrust Data?

Depending on your setup, Wiztrust Data can track key PR indicators such as media coverage volume over time, sentiment or tone, size, top themes and keywords, spokesperson visibility, top media sources, and competitor benchmarking. It can also help relate media outcomes back to PR actions like campaigns, events, or activities to support impact/ROI reporting.

How does Wiztrust integrate media monitoring providers like Cision and Talkwalker?

Yes. Wiztrust’s CRM module allows you to centralize journalists in a unified media database and record key interactions (interviews, follow-ups, incoming requests, briefings, etc.) directly on each contact file. You can then filter and analyze these interactions by journalist, media outlet, period, type of activity, or campaign, which makes it easier to track relationships, prepare follow-ups, and prioritize the most engaged contacts, while reducing the time spent on spreadsheets and manual tracking.

Is Wiztrust Data suitable for multi-country and multilingual PR reporting?

Yes. Wiztrust Data supports multi-language and multi-country reporting by consolidating coverage from different sources and enabling segmentation by geography and language, depending on how your monitoring feeds and qualification fields are configured.

Yes. Wiztrust Data includes share of voice tracking and competitive media monitoring, allowing communication teams to benchmark their media presence against competitors and measure relative visibility across earned media channels.