PR for GEO
44% of decision-makers now start their research with an AI assistant. When ChatGPT, Perplexity, or Gemini answer questions about your industry, is your press content in the response? We analyzed the 40 newsrooms of the CAC 40 to understand what sets the companies mentioned apart from those that remain out of the spotlight.
44% of all consumers now use AI search as their primary research tool (McKinsey, 2025). For communications directors, PR managers, and SEO teams, this changes the game. Press releases, corporate announcements, and financial results no longer compete only for a Google ranking.
They compete for citation in AI-generated answers, the responses that journalists, analysts, and investors now read daily without clicking a single link.
GEO is the practice of structuring digital content so AI models cite it in their responses. Where SEO optimizes for search ranking, GEO optimizes for AI citation, the new currency of digital visibility. Among all content types, PR and corporate communications content is particularly well-suited to GEO performance: authoritative, sourced, and structured around facts that AI models are built to surface.
The challenge for most companies? Their newsrooms and corporate content were built for a pre-AI web. Static press pages, unstructured HTML, missing schema markup, no Google News integration. The result: they are invisible to the AI models that now shape how stakeholders perceive their industry.
In April 2026, Wiztrust conducted the first comprehensive study measuring SEO, GEO, Google News, and Lighthouse performance across all 40 CAC 40 newsrooms during their annual results publications. The analysis covers four dimensions that define the full spectrum of press visibility: organic search positioning, AI citation rates, Google News indexation, and technical performance.
Wiztrust global visibility score vs. 58.8/100 for the average of all other solutions. A 31% performance gap.
GEO citation rate for Wiztrust newsrooms: 8 out of 10 Wiztrust clients were cited by ChatGPT, Perplexity, or Gemini. The industry average: 57%.
Google News presence gap: Wiztrust newsrooms appear in Google News at more than double the rate of other platforms (60% vs. 27%).
Lighthouse technical score: the highest of any technology group, reflecting the speed, accessibility, and technical optimization that underpin all other visibility dimensions.
AI-optimized content architectureTrack how 8 major LLMs represent your brand. Spot narrative shifts, detect AI hallucinations, and benchmark your share of AI voice against competitors across ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews, Grok, Copilot, and Mistral.
Blockchain-certified editorial authorityWiztrust Protect certifies every piece of content on the blockchain, creating a verifiable chain of editorial provenance. AI models prioritize sources they can trust. Content that carries a verifiable publication record, linked authorship, and tamper-proof integrity gets cited more often, which is why Wiztrust newsrooms achieve a 40% higher AI citation rate compared to other providers.
Native google news integrationWiztrust newsrooms are indexed in Google News with dedicated sitemaps, structured data, and freshness signals built in natively. This dual presence on Google organic search and Google News reinforces the editorial authority that LLMs rely on when selecting sources. The study measured a +122% gap in Google News presence between Wiztrust and other platforms.
Measurable AI visibility with GetMintThrough the Wiztrust x GetMint partnership, communications teams can track their brand’s representation across 8 LLMs (ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews, Grok, Copilot, Mistral) in real time. Identify narrative shifts, detect hallucinations, benchmark AI share of voice against competitors, and measure the direct impact of every press release on AI citations.
Wiztrust has partnered with GetMint, the European AI visibility platform, to create the first solution that connects PR execution to AI citation performance. GetMint was founded in 2025 in Paris and already serves 200+ brands with a network of 150,000+ media partners.
Track how 8 major LLMs represent your brand. Spot narrative shifts, detect AI hallucinations, and benchmark your share of AI voice against competitors across ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews, Grok, Copilot, and Mistral.
Combine GetMint’s optimization recommendations with Wiztrust’s native content structuring. Every press release is formatted for schema markup, editorial authority signals, and AI extraction thereby maximizing pickup by LLMs beyond traditional media reach.
Quantify the direct contribution of your PR activities to AI-generated answers. Connect every press release to its citation trail: which LLMs cited it, from which media sources, and how it influenced your brand narrative in AI responses.
The analysis of all 40 CAC 40 newsrooms confirms that newsroom technology is the decisive factor in press visibility. The performance gaps we measured are structural, they stem from architectural differences, not editorial effort. Companies that invest in GEO-ready infrastructure today will dominate AI citations for years to come.
AI is already answering questions about your industry
Want to know how your PR efforts can boost your visibility in AI search engines? Speak to an expert to learn about a PR strategy designed for GEO.
Here are the questions communication professionals most frequently ask us about Generative Engine Optimization.
GEO is the practice of structuring digital content so that AI models like ChatGPT, Perplexity, and Gemini cite it in their generated answers. Unlike traditional SEO, which focuses on ranking in search engine results pages, GEO optimizes for inclusion in AI-generated responses. For communications teams, GEO means ensuring press releases and corporate content are structured, formatted, and distributed in ways that LLMs recognize as authoritative.
According to G2’s 2025 Buyer Behavior Report, nearly 8 in 10 B2B buyers say AI search has changed how they conduct research, with 29% now starting their research via LLMs more often than Google, making structured, AI-readable content a non-negotiable for any organization that needs to be found early in a decision process.
SEO focuses on ranking your content on Google’s results pages so users click through to your site. GEO focuses on getting your content cited inside AI-generated answers, where users receive information without clicking any link. A modern PR strategy must optimize for both: SEO builds your search presence, GEO builds your AI presence. The Wiztrust platform handles both simultaneously through native schema markup, Google News integration, and AI-optimized content architecture.
Want to dive deeper into the differences between SEO and GEO? Read our article.
Wiztrust helps companies get cited by AI through four integrated capabilities: GEO-optimized newsrooms with native schema markup and semantic HTML, blockchain content certification via Wiztrust Protect for editorial authority, Google News native integration for press indexation, and real-time AI monitoring via the GetMint partnership. The 2026 CAC 40 performance study by Wiztrust measured an 80% GEO citation rate for Wiztrust clients versus 57% for the industry average, confirming that technology architecture is the primary driver of AI citation success.
Strong SEO and strong GEO are complementary but not interchangeable. A company can rank first on Google and still be absent from AI-generated answers if its content lacks the structured data, editorial authority signals, and semantic architecture that LLMs prioritize. The 2026 CAC 40 performance study by Wiztrust found that companies with excellent Lighthouse scores (90+) achieved only 54% GEO citation rates on non-optimized platforms, compared to 80% on Wiztrust. SEO builds search visibility; GEO builds AI visibility. Both are now required for a complete digital presence.
Most companies see measurable improvements in AI citation rates within 60 to 90 days of implementing GEO-optimized content structures. The CAC 40 study documented a +40% GEO improvement for newsrooms using Wiztrust versus standard CMS platforms. Initial gains come from structured data implementation and Google News indexation. Long-term results compound as your newsroom builds a track record of cited, authoritative content. Companies that start GEO optimization now will compound their advantage as AI search adoption accelerates.
Blockchain certification contributes to AI citation by establishing verifiable editorial provenance, which is one of the authority signals that LLMs weigh when selecting sources. Wiztrust Protect creates a tamper-proof record linking authorship, publication date, and content integrity. While no single factor guarantees AI citation, the combination of editorial provenance, structured data, and domain authority creates the trust profile that LLMs prioritize. This is why Wiztrust newsrooms achieve a 40% higher AI citation rate than other providers.
The Wiztrust GEO solution, powered by the GetMint partnership, monitors and optimizes for 8 major AI models: ChatGPT (OpenAI), Perplexity, Gemini (Google), Claude (Anthropic), Google AI Overviews, Grok (xAI), Microsoft Copilot, and Mistral. Each model has different source preferences. Perplexity, for example, generates 60% of media citations in the real estate sector and favors financial sources. ChatGPT relies heavily on generalist outlets. A comprehensive GEO strategy accounts for these differences to maximize cross-model visibility.
The CAC 40 performance study measured Wiztrust at 77.3/100 global visibility score versus 58.8/100 for other solutions. The gaps are most significant in GEO (+40% vs. other CMS) and Google News (+122% vs other CMS). These differences stem from architectural choices: Wiztrust natively integrates schema markup, Google News sitemaps, semantic structuring, and blockchain certification into every press release. Standard platforms like Drupal or WordPress require custom development to achieve similar results, and most implementations fall short.
PR already focuses on authority, trust, and narrative consistency, which are also key signals in GEO. That means the same work that builds media credibility can also improve a brand’s chances of being referenced by generative AI. In other words, earned media becomes the main fuel of AI responses, and narrative alignment, sentiment, and visibility become measurable business levers. Discover the white paper “Understanding why AI is the biggest opportunity for communications and PR”
