Partners

Wiztrust × Talkwalker : Social Listening Built Into Your PR Platform

The Wiztrust × Talkwalker integration brings social listening and media analytics directly inside the Wiztrust platform. Communication teams in listed and regulated companies monitor real-time coverage, measure sentiment and benchmark brand visibility from the same workspace they use to manage journalists, distribute press releases and host their newsroom, without switching tools or buying a separate Talkwalker subscription.



One Platform. Complete Media Coverage.

Thanks to our partnership, Wiztrust clients can integrate Talkwalker’s powerful social listening and analytics capabilities directly in their Wiztrust platform. The Wiztrust × Talkwalker integration connects your PR workflow directly to one of the most comprehensive media monitoring and social listening engines available.

Press release distribution, journalist CRM, newsroom management, and brand analytics operate from a single interface, no separate tool, no duplicate reporting.

Build a Data-Driven Reputation Strategy

By combining Wiztrust’s platform with Talkwalker’s analytics engine, clients can take the next step in reputation management.

Key Benefits of Talkwalker, Integrated in Wiztrust

  1. Real-time Earned Media Monitoring: Track media and social coverage the moment it happens.
  2. Advanced Analytics: Gain actionable insights by analyzing engagement and audience response through interactive dashboards that track sentiment shifts.
  3. PR Measurement: Quantify campaign performance across all digital channels.
  4. Brand Benchmarking: Compare brand visibility and audience sentiment against competitors.
  5. Stakeholder Mapping: Identify key journalists, analysts, and influencers.
  6. CRM Enrichment: Automatically sync media data with your Wiztrust CRM.

About Talkwalker

Talkwalker is a global leader in conversational intelligence, helping brands measure, protect, and promote their reputation through advanced AI-powered analytics. Recognized by analysts such as Forrester and Gartner, Talkwalker enables organizations to deeply understand online conversations across social, online, and traditional media.

Frequently Asked Questions

What is the Wiztrust × Talkwalker integration?

The Wiztrust × Talkwalker integration is a native connection that surfaces Talkwalker’s social listening and media analytics inside the Wiztrust PR platform. Wiztrust clients access real-time sentiment, engagement and coverage data on the same workspace they use to manage journalist relationships, distribute press releases and host their newsroom. The integration is delivered as part of the Wiztrust platform so clients do not need to switch tools or maintain a separate Talkwalker contract for the embedded views.

How does Wiztrust use Talkwalker data inside its PR platform?

Wiztrust uses Talkwalker data to enrich four areas of the PR workflow: real-time media monitoring after a press release goes out, sentiment and emotion analysis on coverage, identification of relevant journalists and influencers based on topic affinity, and historical benchmarking of brand visibility. The data flows automatically into the Wiztrust dashboards and CRM, so communication teams measure campaign impact without exporting files or reconciling sources.

Who is Talkwalker and why did Wiztrust partner with them?

Talkwalker is a consumer intelligence and social listening platform founded in 2009 in Luxembourg, acquired by Hootsuite in April 2024. It is recognized as a leader by Forrester and Gartner and analyzes online conversations across more than 150 languages. Wiztrust partnered with Talkwalker to give its enterprise PR clients a best-in-class media analytics layer without forcing them to manage two separate platforms, Wiztrust handles distribution, certification and CRM; Talkwalker provides the listening data.

What types of data does the integration cover?

The integration covers news websites, blogs, online forums, social networks (LinkedIn, X, Facebook, Instagram, YouTube, TikTok), and video platforms. Talkwalker enriches this data with sentiment analysis, emotion detection, brand perception scoring and trend detection. Wiztrust then layers PR specific context: which press releases drove the coverage, which journalists picked up the story, and how the campaign performed compared to historical baselines.

Wiztrust × Talkwalker vs. using Talkwalker alone, what is the difference?

Talkwalker alone gives you social listening and media analytics; Wiztrust adds the PR execution layer on top: a journalist CRM, certified press release distribution, an online newsroom, and regulatory compliance for listed companies. The Wiztrust × Talkwalker combination removes the silo between listening and action, communication teams move from insight to outreach inside the same workspace, instead of jumping between an analytics tool and a separate distribution platform.

Can I keep using my existing media monitoring tool alongside Wiztrust?

Yes. Wiztrust is platform-agnostic at the CRM and distribution layer, clients who already use a different monitoring tool can keep it and still use Wiztrust for press release distribution, certification and journalist management. The Talkwalker integration becomes the recommended path for clients who want a single interface; clients with existing investments in other tools usually migrate over time as contracts renew.

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