Partners
A strategic partnership to transform press relations into a direct lever for visibility in AI-generated responses.
Wiztrust, the French leader in PR management software, and GetMint, the European platform dedicated to optimization in AI-generated responses, have formed a strategic partnership to address the defining challenge of modern corporate communications: ensuring that press relations directly influence how AI assistants and generative search engines represent companies, executives, and brands.
This partnership is a strategic imperative. Research shows that 30 to 50% of the source content AI models use for corporate reputation answers comes from the media, and therefore from press relations.
Yet only about 21% of AI-generated responses explicitly cite a source. The gap between media influence and visible attribution creates a new competitive frontier for communications teams.
Read the full press release: Wiztrust and GetMint announce a partnership to strengthen the impact of PR in the era of AI Search.
GetMint is the European platform dedicated to brand visibility in AI-generated responses. Founded in 2025 in Paris by Joan Burkovic, Matthieu Poitrimolt, and Emmanuel Costa, GetMint enables companies to measure, understand, and optimize how large language models, including ChatGPT, Google AI Overview, Gemini, Claude, Perplexity, Grok, Microsoft Copilot, and Mistral, talk about them.
By combining advanced AI monitoring, strategic and operational analysis, content optimization, and a network of more than 150,000 media partners, GetMint already serves over 200 brands in their AI visibility and Generative Engine Optimization (GEO) strategy.
Generative AI is redefining how companies, leaders, and brands are perceived online. AI assistants are becoming users’ primary reflex for researching organizations and evaluating companies.
This transition opens a major strategic opportunity: recognize PR as a direct channel of influence over AI-generated content, and reallocate part of marketing budgets toward corporate communications and GEO optimization (Generative Engine Optimization).
The combined Wiztrust and GetMint solution is built for communication leaders, PR teams, and corporate communications professionals managing reputation in complex, highly-scrutinized environments. If your organization operates in regulated sectors, faces significant media attention, or must maintain strict control over how AI represents your brand, leadership, and strategic narratives, this partnership directly addresses your needs.
This includes large enterprises, financial institutions (banks, asset managers, insurance groups), energy and industrial corporations, public sector organizations, and multinational companies with substantial regulatory and media exposure. Whether you’re a CAC40 company, SBF120-listed, or a major player in your sector, the solution scales to protect and optimize your AI visibility across all touchpoints where your reputation matters most.
The Wiztrust and GetMint partnership provides communications teams with an integrated solution combining PR management and press wire distribution from Wiztrust with AI visibility monitoring, GEO content optimization, and competitive AI benchmarking from GetMint. Together, the two platforms enable organizations to create, distribute, certify, and track the impact of their PR content in AI-generated responses across all major language models.
GetMint monitors all major generative AI platforms including ChatGPT (OpenAI), Gemini (Google), Claude (Anthropic), Perplexity, Google AI Overview, Grok (xAI), Microsoft Copilot, Meta AI, and Mistral. The platform tracks how each model references your brand, identifies the source URLs used in AI responses, and measures share of AI voice across models, markets, and geographies.
GEO, or Generative Engine Optimization, is the practice of structuring and optimizing content so that AI models cite, reference, and recommend it in their responses. For PR teams, GEO represents the next evolution beyond traditional SEO: while SEO optimizes for search engine rankings, GEO optimizes for AI-generated answers. With 50% of consumers now using AI search and paid search ROI declining by 17%, GEO enables communications departments to turn press relations into a direct AI influence channel. Dive deeper into the difference between SEO and GEO.
Wiztrust Protect certifies press releases and corporate documents on the blockchain, establishing cryptographic proof of authenticity and editorial provenance. Blockchain-certified content carries stronger trust signals for AI models, which prioritize authoritative and verifiable sources when selecting content for their responses. Certification also protects organizations against misinformation and deepfake-driven corporate fraud.
The Wiztrust and GetMint partnership serves communications teams across all industries, with particular relevance for listed companies (CAC40, SBF120, FTSE, DAX), financial institutions, energy and industrial groups, public institutions, and multinational organizations with significant regulatory and media exposure. Any organization for which corporate reputation and executive visibility are strategic priorities benefits from integrated AI monitoring and GEO optimization.
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