Manage
Leverage Wiztrust CRM, the central hub where communication teams manage their journalist contacts, media databases, stakeholder relationships, and outreach campaigns, save time with streamlined workflows, and efficiently monitor all communication activities. This powerful tool combines a structured media database with full PRM capabilities, giving PR and corporate communication professionals everything they need to build lasting media relationships, track every interaction, and measure their impact, in a single, GDPR-compliant platform.
Keep your entire team coordinated from brief to coverage thanks to Wiztrust’s CRM. The platform centralizes your media contact database in one place, so communication teams can build and maintain accurate journalist records, segment lists by beat or outlet, and quickly find the right contacts for each announcement.
Maintain campaign coherence and achieve strategic objectives by effectively scheduling and managing diverse activities within the Wiztrust platform.
With shared access and consistent data, everyone works from the same source of truth, saving time lost to spreadsheets, avoiding duplicates, and helping outreach stay targeted and coherent from first pitch to coverage.
Effectively manage relationships with all your stakeholders, including media, investors, analysts, partners, and employees, using Wiztrust’s intuitive platform, all while ensuring full compliance with GDPR regulations for data privacy.
Wiztrust consolidates every interaction, including articles published, calls logged, emails sent, events attended, interviews given, into a single stakeholder intelligence view, so your team always knows where a relationship stands before picking up the phone.
To learn more on how to strengthen your stakeholder engagement with a PRM, read our article, How PR CRM tools enhance media relationship management and stakeholder engagement.
The CRM platform boosts SEO visibility of your content and speakers by helping you build your keyword thesaurus, index your publications, and geolocalize content sources. This way, each piece of content is correctly indexed and easy to find. Your team creates the content, the platform does the rest.
Build a secure, centralized media library with Wiztrust to store and manage all your digital assets, while ensuring copyright protection.
Wiztrust centralizes every communication asset, including press releases, press packs, logos, annual reports, photos, videos, and infographics, in a single secure media library with built-in copyright protection.
Content is automatically formatted for every screen and distribution channel, and expert and speaker profiles integrate directly so nothing needs to be rebuilt from scratch.
Beneteau Group is a boating global market player & European leader for leisure homes. The
Group counts 20 industrial sites in different parts of the world. employs around 7000 collaborators all over the 5 continents.
Want to know how Groupe Beneteau used Wiztrust’s CRM to manage expert contact sheets, coordinate a media library, and run campaigns that reached a 60% email open rate? Read their success story
Ready to streamline your communication and investor relations?
Contact us today for a personalized demonstration and discover how Wiztrust can transform your operations.
Below are the questions communication professionals most frequently ask us about Wiztrust’s CRM and database.
A PR CRM, or Press Relationship Management tool, goes far beyond a generic contact list. Built specifically for the workflows of PR and communication professionals, it tracks journalist relationships, logs media interactions, coordinates press outreach, and feeds directly into campaign reporting. Unlike a standard CRM, a PRM understands the difference between a media target, an analyst, and an employee stakeholder and structures your activity accordingly.
Yes. Wiztrust’s PR CRM is built to accommodate media databases well beyond 25,000 contacts, including complex, enterprise-scale press lists. The platform handles that volume comfortably — large contact database migrations are supported as part of the onboarding process.
Where performance really matters is not the size of your media database, but how you activate it. Best practice in PR CRM management is to work through targeted segments rather than mass blasts: we recommend keeping individual campaign sends to around 1,000 recipients, structured around clearly defined media lists — by beat, geography, outlet type, or relationship tier. This approach improves email deliverability, increases engagement relevance, and produces cleaner performance metrics you can actually act on.
In short: migrating and managing a press contact database of 25,000+ entries is fully supported. The key is pairing that scale with a segmentation-first outreach strategy.
Yes. Wiztrust’s CRM module allows you to centralize journalists in a unified media database and record key interactions (interviews, follow-ups, incoming requests, briefings, etc.) directly on each contact file. You can then filter and analyze these interactions by journalist, media outlet, period, type of activity, or campaign, which makes it easier to track relationships, prepare follow-ups, and prioritize the most engaged contacts, while reducing the time spent on spreadsheets and manual tracking.
Data hygiene is one of the biggest challenges in media contact management, as journalists change beats, move between outlets, and contact details go stale quickly. In Wiztrust’s PR CRM, contact profiles are enriched over time through the activity and relationship history logged in the platform (for example calls, emails, interviews, events, and published articles).[1] This helps your media database reflect real, active relationships rather than a static list that decays over time.
Beyond interaction history, teams can update contact records and organize stakeholders into targeted lists, keeping outreach relevant and GDPR-compliant.
Yes. Wiztrust’s PR CRM is built for communication teams working collaboratively. Teams work from a shared media contact database, which helps maintain a consistent source of truth across press relations, corporate communications, and other stakeholder outreach. Contact records and relationship history are centralized, with contact profiles enriched by day-to-day interactions (calls, emails, interviews, events, and published articles).
This shared model helps reduce the risk of duplicate outreach and inconsistent messaging compared to working in separate spreadsheets or siloed lists.